Consumer finance
Clearpath Financial
Pre-qualification that respects the consumer and the regulator
Clearpath Financial operates in a category where getting it wrong is expensive for everyone involved. It builds soft-search pre-qualification journeys for personal lending, consolidation and refinancing, records consent to the standard a lender compliance team expects to see, and offers a lender only the applicants who already meet the criteria that lender published.
01 / Services
Where the brand focuses
Four capabilities, run in-house rather than bought from a network, so the brand can change any part of the journey the week it stops working.
Soft-search pre-qualification
Applicants see indicative eligibility without a mark on their credit file, so the people who will not qualify find that out before a footprint is ever created.
Lender matching
Applications are scored against each lender's stated criteria for amount, term and affordability, and are only presented where that profile is genuinely met.
Consent and disclosure capture
Every submission is stored with the exact wording shown, the timestamp, the source page and the originating address, retrievable in full when an audit asks for it.
Suppression and frequency control
Recent applicants are suppressed across the brand's own channels, so nobody is pulled back into the same journey weeks after they finished with it.
02 / Industries
Industries served
- Personal lending
- Debt consolidation
- Mortgage refinancing
- Credit building
- Insurance-linked finance
03 / Proof
How the standard is enforced
Quality claims are worth nothing without the mechanism behind them. These are the three that a buyer can hold this brand to.
Consent is stored with its evidence
The wording a consumer actually saw, when they accepted it and where they were, kept for the life of the record rather than summarised into a flag.
Criteria are matched before the handover
A lender receives applicants who already fit the profile they gave us, which is the only version of this that works for either side.
Compliance review precedes spend
New creative, landing routes and disclosure wording are reviewed before a campaign goes live, not after somebody complains about it.
Working with Clearpath Financial
Request information
Tell us the volume, geography and quality bar you need from Clearpath Financial, and we will come back with what the brand can realistically deliver rather than what would sound best.
Direct lines
Enquiries reach the group directly and are answered by someone who can make a decision, usually within one business day.