Home improvement and solar
Northbeam Media
Homeowner demand, captured at the moment of intent
Northbeam Media works the top of the home improvement market. It runs its own estimate and comparison experiences, buys demand across search and paid social, and hands installers appointments that are worth the drive out to the property. The brand is built around a single unglamorous truth: an installer is paying for a van, a technician and two hours, so the enquiry has to be real.
01 / Services
Where the brand focuses
Four capabilities, run in-house rather than bought from a network, so the brand can change any part of the journey the week it stops working.
Paid search and local coverage
Keyword coverage built around quote intent rather than category browsing, with landing experiences written per service line instead of one generic form standing in for all of them.
Paid social prospecting
Creative aimed at homeowners who have a problem but have not started searching yet, tested continuously against cost per confirmed appointment rather than cost per click.
Estimate and comparison experiences
Owned quote journeys that establish property type, ownership, roof or system age and timeline before an installer is ever involved in the conversation.
Appointment setting
Contact attempts, scheduling and reconfirmation handled by the brand, so what reaches the installer is a slot in the calendar rather than a phone number to chase.
02 / Industries
Industries served
- Roofing
- Windows and doors
- HVAC
- Residential solar
- Remodelling
03 / Proof
How the standard is enforced
Quality claims are worth nothing without the mechanism behind them. These are the three that a buyer can hold this brand to.
Property and ownership are established in the form
Renters, commercial addresses and properties outside a service radius are filtered before an installer pays anything for the enquiry.
Appointments are reconfirmed, not just booked
Every visit is reconfirmed ahead of its window, and every no-show is reported back into the media that produced it.
Installer outcomes set the buying
Close rates by service line and locality decide where the following week of budget goes, which is why coverage is deliberately uneven across the map.
Working with Northbeam Media
Request information
Tell us the volume, geography and quality bar you need from Northbeam Media, and we will come back with what the brand can realistically deliver rather than what would sound best.
Direct lines
Enquiries reach the group directly and are answered by someone who can make a decision, usually within one business day.