Automotive retail
Kestrel Auto
Shoppers who already know what they want to drive
Kestrel Auto meets buyers at the two moments that genuinely predict a purchase: valuing the car they already own, and finding out what finance they qualify for. Both give the shopper something useful straight away, and both tell a dealer considerably more than a stock enquiry ever does.
01 / Services
Where the brand focuses
Four capabilities, run in-house rather than bought from a network, so the brand can change any part of the journey the week it stops working.
Trade-in valuation
Instant valuations that capture the vehicle a shopper owns today, which remains the single strongest signal that a change is imminent.
Finance pre-qualification
Indicative monthly figures by term and deposit, so a shopper arrives at the forecourt with a budget that survives contact with the paperwork.
Inventory-matched enquiries
Shoppers matched to vehicles a dealer actually holds, within a travel radius the shopper has already said they will drive.
Dealer group programmes
Coverage co-ordinated across a group's rooftops, so the same enquiry is not sold twice into two showrooms that share an owner.
02 / Industries
Industries served
- Franchise dealers
- Independent dealers
- Dealer groups
- Vehicle finance
- Aftermarket
03 / Proof
How the standard is enforced
Quality claims are worth nothing without the mechanism behind them. These are the three that a buyer can hold this brand to.
Vehicle and travel radius are qualified
A dealer is never offered a shopper who has already indicated they will not travel that far for a car.
Stock is checked before delivery
Enquiries are matched against live inventory rather than against a model that left the forecourt three weeks ago.
Attendance is reported back
Whether a shopper actually arrived is returned into the media that produced them, and it changes the buying within the week.
Working with Kestrel Auto
Request information
Tell us the volume, geography and quality bar you need from Kestrel Auto, and we will come back with what the brand can realistically deliver rather than what would sound best.
Direct lines
Enquiries reach the group directly and are answered by someone who can make a decision, usually within one business day.